
Tuesday, February 25th | 1:00 pm - 2:00 pm ET
Meeting them where they're at: How To Navigate Gen Z’s Preference for an Online Job Search if You Have a Campus-Centric Strategy
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Are Your Recruitment Strategies Meeting Gen Z Where They Are?
As nearly 60% of recruiters adopt a hybrid recruitment strategy with a significant focus on in-person efforts, the question arises: Are we really meeting Gen Z talent where they are? While recruiters allocate the majority of their budgets to on-campus initiatives, Gen Z candidates are charting a different path. Research reveals that 68% of Gen Z job seekers rely on online platforms as a core part of their job search, 60% turn directly to company career pages, and only about one-third consider career fairs and on-campus events essential.
Join us for this webinar discussion to explore how recruiters can effectively balance their in-person and digital efforts to engage with Gen Z talent. Learn actionable strategies to bridge this gap, ensure your messaging resonates, and guide candidates toward the right opportunities—no matter where they start their search.
Key topics we'll explore:
🌐 Adapting to Gen Z’s Job Search Habits: Insights into how Gen Z prioritizes online platforms and career pages over traditional on-campus recruitment strategies.
⚖️ Balancing Digital and In-Person Recruitment: Strategies for creating an effective hybrid approach that resonates with Gen Z while leveraging campus-centric efforts.
📣 Crafting Messaging That Connects: How to tailor your recruitment messaging to engage Gen Z talent and guide them toward the right opportunities.
This webinar is a must-attend for HR professionals, recruiters, and talent acquisition leaders striving to connect with Gen Z talent.
By understanding their online job search preferences and learning how to balance digital and in-person recruitment strategies, you’ll gain actionable insights to attract and retain top candidates from this tech-savvy generation.
Watch on-demand today to discover how to effectively balance digital and in-person strategies for engaging Gen Z talent! 🌐🎯
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Kate Beckman
Community & Insights Director
RippleMatch
Kate Beckman leads community engagement and talent insights at RippleMatch, a comprehensive platform for early career hiring. In her role at RippleMatch, Kate facilitates conversations and community among talent acquisition and campus recruiting leaders and publishes data-driven insights on the next generation of talent.
Prior to RippleMatch, Kate was the founder and Editor of a national online publication for college students, an expert speaker on Gen Z consumers, and a writer for Cosmopolitan's 'Careers' vertical.
Connect with Kate and subscribe to her LinkedIn Newsletter: Wavelength – the pulse of emerging talent trends and workplace insights

Ryan Maestre
Senior Early Talent Recruiter
Mongo DB