Meeting them where they're at: How To Navigate Gen Z’s Preference for an Online Job Search if You Have a Campus-Centric Strategy

Are Your Recruitment Strategies Meeting Gen Z Where They Are?

As nearly 60% of recruiters adopt a hybrid recruitment strategy with a significant focus on in-person efforts, the question arises: Are we really meeting Gen Z talent where they are? While recruiters allocate the majority of their budgets to on-campus initiatives, Gen Z candidates are charting a different path. Research reveals that 68% of Gen Z job seekers rely on online platforms as a core part of their job search, 60% turn directly to company career pages, and only about one-third consider career fairs and on-campus events essential.