The Great Disconnect: Why It’s As Hard as Ever To Recruit Gen Z Talent – and What Can Be Done About It

Gen Z is no longer the "new generation" in the workforce—so why is attracting and retaining them still such a challenge?

Despite years of reports, think pieces, and evolving recruitment tactics, many hiring teams still struggle to connect with Gen Z talent in a meaningful way.

The reason? Gen Z isn’t a monolith. Their expectations, behaviors, and career priorities have been shaped by the world they entered—one marked by a global pandemic, shifting workplace norms, and rapid technological advancements.

This guide breaks down the disconnect between recruiters and Gen Z candidates, using real data from our network of Gen Z job seekers and university recruitment professionals.