Recognized for Excellence
The Boston Beer Company received a Campus Forward Award for Excellence in Recruitment Strategies, Candidate Experience, and DE&I.
This reflects The Boston Beer Company's unwavering excellence and commitment to providing the best experience for the next generation of talent. The Boston Beer Company invests in multi-faceted recruitment strategies, thoughtful candidate experiences with quick responses times and personalized communication, and fostering inclusion during the recruitment process and at the company. See below for the highlights of their strategies in each one of these categories.
Excellence in Recruitment Strategies
The Boston Beer Company's university recruiting team takes an innovative and inclusive approach to sourcing early career talent. By embracing a hybrid strategy, the team blends virtual events—such as interactive webinars, networking sessions, and panel discussions—with targeted in-person experiences at key universities. They actively engage with diverse student groups through attendance at student body meetings, career fairs, and roundtable discussions, fostering meaningful connections. To further support candidates, the team offers resume reviews and mock interviews, ensuring students are well-prepared for the recruitment process.
Excellence in Candidate Experience
The Boston Beer Company's early careers team prioritizes a positive candidate experience by providing thorough and transparent communication throughout the recruitment process. To set students up for success, the team hosts pre-gathering sessions before the start date, giving candidates a clear understanding of what to expect. Managers further support new hires by personally reaching out with a comprehensive welcome packet, which includes essential information about the role and team culture. This thoughtful, hands-on approach creates a supportive and engaging experience that helps candidates feel prepared and excited for their new roles.
Excellence in DE&I
The Boston Beer Company is deeply committed to recruiting and retaining underrepresented talent at the entry-level through intentional DE&I initiatives. The team partners with diverse student organizations across top universities, focusing on building relationships with groups that foster inclusion. In addition to recruitment efforts, BBC offers a range of support systems for underrepresented interns and new hires, including mentorship programs and employee resource groups (ERGs). These networks provide a safe space for coworkers to share experiences and foster a sense of belonging. The company ensures consistent opportunities for intentional learning and engagement through events that promote diversity and inclusion, helping to retain diverse talent and create a culture where everyone feels valued, respected, and heard.
