The State of Spending: University Recruitment Benchmarking

What is the optimal level of spending for campus recruitment teams?

In today’s evolving talent landscape, strategic budget allocation is crucial for early career recruitment teams aiming to attract top talent. Yet, determining how to optimize spending across various initiatives remains a challenge.

To guide early career teams in shaping smarter hiring strategies, RippleMatch has published The State of Spend: A Benchmarking Report for Early Career Teams. This comprehensive guide analyzes data from over 50 university recruitment teams with diverse budget sizes to provide a detailed breakdown of modern recruitment spending.

The report sheds light on:

• How teams are planning their 2025 budgets, including anticipated increases or decreases in university recruitment funding and which areas are most likely to see cuts or investments amidst economic uncertainties.
• Current spending allocations, offering insights into how budgets are distributed across initiatives like career fairs, internship programs, in-office visits, and technology platforms. Learn how spending patterns differ across budget tiers and organizations.
• Return on investment (ROI) trends, highlighting which strategies are delivering exceptional results and which may be falling short. Internship programs and other high-touch approaches consistently stand out as top-performing investments for engaging early career talent.

From navigating traditional recruitment methods to adopting newer, technology-driven strategies, The State of Spend provides actionable insights to help your team refine its approach, optimize resource allocation, and stay ahead of shifting trends in 2025.

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