Building an Innovative and Multi-Faceted Approach to University Recruiting

ServiceNow capitalized on their early investment in a digital recruiting strategy to focus on persona-based engagement that helps the team create curated content based on specific needs (first generation, diversity, etc.). This resulted in the global team hosting over 300 events and engaging with nearly 6,000 students across fall 2021. This tailored approach included developmental workshops, inspiration board techniques, motivational speakers and a Clubhouse event. The team utilized online tools, such as Canvas and Handshake, to reach a wider audience in addition to revamping their Early in Career landing page. In addition, the team expanded their outreach through participation and partnerships in diversity conferences and organizations like Grace Hopper Celebration, AfroTech, Hispanic/Latino Professionals Association, and HBCUConnect and connected more deeply with all women’s colleges, HBCUs, and HSIs to allow for meaningful connections with diverse, university talent.

Crafting a Standout Candidate Experience

ServiceNow makes the world work better for everyone. The team aims to identify the “talented but overlooked” and drive diverse talent into the recruiting experience. They accelerate building a more diverse and inclusive culture that creates belonging and connections across their teams and communities around the world. With the continuation of the pandemic, ServiceNow invested in a candidate-centric experience that included deepening relationships through full lifecycle recruiting, shorter and more impactful interviews, and personalized preparation sessions such as their Finance Rotational Program Open House. This candidate-centricity extends beyond their interview process into various development opportunities for student job seekers.

Moving the Needle on Diversity & Inclusion

Diversity, inclusion, and belonging is a key priority at ServiceNow. ServiceNow believes diversity and inclusion are table stakes. Belonging is the breakthrough. ServiceNow’s Early in Career team believes in enabling this for their company and their customers. They do this through a variety of workforce development programs and partnerships internally such as Generation USA, Creating Coding Careers, and Network Kinection as well as externally through their NextGen program, and other key initiatives like their Benedict College software academy and deep partnerships with Boys and Girls clubs. Belonging doesn’t stop once someone is hired though. All of their Early in Career development programs include thoughtfully curated content and multiple opportunities to engage and join their belonging groups.