Recognized for Excellence
Liberty Mutual received a Campus Forward Award for Excellence in Early Career Recruitment Strategy, Innovation in Action, and Excellence in Candidate Experience.
This award celebrates the team’s strong dedication to fostering forward-thinking campus recruiting programs that convert top student talent, investing in advanced technology and AI transforming early career recruiting, and championing a standout candidate experience with authentic branding and transparent communication. See below for the highlights of their innovative approach to early career recruitment.
Excellence in Early Career Recruitment Strategy
The early career recruiting team at Liberty Mutual reimagines talent engagement through a hybrid, target source strategy that blends colleges and universities with Industry specific national partnerships primarily through in person activities. By leveraging QR-driven, mobile-first content at events and sustaining year-round in person and virtual outreach, the team ensures broad access and early connections with students nationwide. Strategic alliances with organizations like Rewriting the Code, Pi Sigma Epsilon and the Spencer Foundation expand reach, while their early ID Discovery programs and remote “pop-up” events introduce a high quality, equitable student pipeline to career pathways. This approach, paired with transparent communication and high-touch support, consistently delivers exceptional candidate experiences and strong conversion outcomes.
Innovation in Action
Liberty Mutual’s early career recruiting team harnesses technology and AI to elevate multiple stages of the hiring process. AI-powered tools automatically schedule interviews, streamline candidate attraction through engaging social content, and generate tailored job descriptions informed by data-driven market insights. Recruiters leverage tech platforms for personalized messaging and targeted sourcing, ensuring outreach resonates with diverse talent pools. This approach enables meaningful feedback and guidance, empowering candidates to improve and succeed. These innovations, combined with true and thoughtful relationship recruiting, amplify how recruiters and program specialists deliver a responsive, efficient, and human-centered experience for interns and entry-level hires.
Excellence in Candidate Experience
Liberty Mutual’s early career recruiting team delivers a transparent, supportive journey for student candidates, setting them up for success from the start. Candidates benefit from clear timelines, timely communication, and thoughtfully curated assessments. A standout feature is the pre-skilling zone powered by Cappfinity, where students access interview preparation resources, complete a job simulation, and learn about the core skills Liberty Mutual values in future hires. High-touch support is provided at every stage leveraging the ABODE technology platform, empowering students from pre-boarding through off-boarding and as part of our keep-in touch campaign. Continuous feedback is gathered to refine the process, and recent internship results show 99% of interns and 93% of people leaders reported the program met or exceeded expectations.
