Building an Innovative and Multi-Faceted Approach to University Recruiting

The University Partnerships Team at HubSpot has built strategic relationships with schools across the country (and the world) to align with company diversity and inclusion goals. They focus on a multi-tiered approach to engage with universities through career services, student organizations, and directly with professors. Outside of a traditional college setting, the team has also hosted several virtual events including fireside chats, AMA’s, or panel discussions to attract candidates from non-traditional backgrounds. These events are more casual and intimate, allowing candidates to get to know HubSpot as a company. HubSpot also hosts First Gens in Tech, an event focused on connecting first-gens with the information and resources needed to get their careers started in the tech industry. Attendees are also invited to join a Slack channel to network with industry professionals with a similar background.

Crafting a Standout Candidate Experience

HubSpot is focused on building a company where people can do their best work. A company where people can grow personally and professionally. That’s why HubSpot’s culture is rooted in what employees want from employers today: autonomy, flexibility, transparency, and a commitment to diversity. The Global Community & University Partnerships Team understands this focus and provides every candidate with a detailed summary of their hiring process, expected timelines, and feedback at every stage. The team takes care to connect with candidates before interviews to guide them on who they will meet, how best to prepare, and what questions to expect. The University Partnerships Team wants candidates to feel confident in their candidate journey with HubSpot.

Moving the Needle on Diversity & Inclusion

HubSpot takes a thoughtful approach to their strategic partnerships and is intentional about including many minority-serving institutions (HBCUs, HSIs, community colleges) and they have partnered with several non-traditional educational institutions such as ColorStack and AfroTech. HubSpot currently has a partnership with Howard University to build a Center of Digital Business on campus, and host an annual Women’s Web App Workshop aimed at helping female computer science students boost their resumes with projects. This partnership provides opportunities for career mentorship and increased learning in the digital business space. They also support college and university professors through their Education Partner Program, which provides educators with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications.