Recognized for Excellence in Every Campus Forward Award Category
Brasfield & Gorrie, L.L.C. received a Campus Forward Award for Excellence in Recruitment Strategies, Tech Innovation, Candidate Experience, DE&I, and Internship Programming.
Receiving an award for each category reflects Brasfield & Gorrie, L.L.C.'s unwavering excellence and commitment to providing the best experience for the next generation of talent. Brasfield & Gorrie, L.L.C. invests in innovative recruitment strategies, cutting-edge technology, thoughtful candidate experiences, inclusive recruitment practices, and standout internship programs. See below for the highlights of their strategies in each one of these categories.
Excellence in Recruitment Strategies
Brasfield & Gorrie's strategy focuses on building strong relationships, amplifying brand recognition, and spotlighting construction careers. Candidate relationships are strengthened through unique events like competitions, jobsite tours, and collaborating with groups like National Association of Women in Construction and National Society for Black Engineers. The recruiting team builds robust connections with faculty and administrators, enabling seasoned professionals to teach, lead panels, and innovate curricula. This approach equips students to meet the rapidly evolving demands of the industry. During their internships, students receive individualized coaching and feedback and participate in social activities. Brand recognition is enhanced not only at key institutions but also through involvement in community and industry associations. Through skills-based contests, Brasfield & Gorrie ignites interest and creates awareness about construction career opportunities.
Excellence in Tech Innovation
By leveraging platforms like Instagram, LinkedIn, and YouTube, Brasfield & Gorrie consistently shares engaging content that highlights its company culture, employee testimonials, success stories, and insights into the work environment. The recent creation of bold, eye-catching social media graphics for incoming hires to announce new roles expands reach and builds excitement for new careers. Another successful initiative is an employee spotlight video series, where interns and full-time employees give potential candidates an authentic look into their daily experiences, from concrete pours and jobsite walks to team lunches and community service events. Brasfield & Gorrie also utilizes platforms like Zoom to connect with students across the country during virtual information sessions and lunch and learn events, increasing the reach of Brasfield & Gorrie’s candidate pool.
Excellence in Candidate Experience
At Brasfield & Gorrie, candidates are paired with dedicated recruiters who also serve as mentors, guiding them through the recruitment process and beyond. These recruiters transition to student program managers, ensuring a seamless experience from orientation to exit interviews. This dual role allows them to address questions about recruitment and student programs effectively. Brasfield & Gorrie provides resources to help students prepare for interviews, including a comprehensive FAQ webpage with insights into the interview process and pre-interview informational sessions. During interviews, candidates meet employees, tour facilities, and experience the company’s work culture firsthand. Post-offer, the team maintains communication, connecting students with managers and peers to ensure they are prepared and confident for their internships and co-ops.
Excellence in DE&I
The company created its Campus Engagement Partner program in 2021 to cultivate meaningful relationships with Historically Black Colleges and Universities and Hispanic Serving Institutions. Through this program, company leaders are paired with representatives from these institutions to increase recruiting efforts for co-op and internship opportunities. Brasfield & Gorrie is also heavily involved with diverse organizations focusing on increasing women and minorities in the engineering and construction fields at its broader schools, partnering with these groups to host networking and training opportunities. The company has long partnered with organizations that transition veterans to the private sector after completion of their service. To retain diverse talent, students are paired with mentors, ensuring ongoing support and development. Employee resource groups also include early-career focused content and opportunities.
Excellence in Internship Programming
For more than 30 years, interns and co-ops have been the lifeblood of Brasfield & Gorrie. Many employees, including executives, began as students. Recruiters serve as advocates, fostering strong relationships and ensuring students find meaningful placements. From day one, students are assigned managers and integrated into teams, handling real-world projects. They refine their technical skills while engaging in community service, lunch and learns, professional development, and social outings. Throughout their internships, they receive multiple formal reviews, participate in robust exit interviews, and benefit from informal feedback enhancing both technical and soft skills. Most students return for multiple terms, and of eligible graduating seniors, 76% convert to full-time roles, vastly exceeding the average conversion rate of 53% reported by the National Association of Colleges & Employers.
