Recognized for Excellence
Anheuser-Busch received a Campus Forward Award for Excellence in Recruitment Strategies, Tech Innovation, and Candidate Experience.
This reflects Anheuser-Busch's unwavering excellence and commitment to providing the best experience for the next generation of talent. Anheuser-Busch invests in multi-faceted recruitment strategies, innovative technology, and thoughtful candidate experiences with quick responses times and personalized communication. See below for the highlights of their strategies in each one of these categories.
Excellence in Recruitment Strategies
Anheuser-Busch's Early Career Recruitment Team executed an innovative, personalized strategy this year, blending targeted and school-agnostic approaches. They activated in-person recruitment at 15 target schools, including HBCUs and HSIs, while leveraging RippleMatch to connect with top talent beyond specific campuses. A standout feature was the implementation of ABI Interview Days, which were immersive events that brought candidates on-site to engage with senior leaders, alumni of talent programs, and the company’s culture firsthand. By integrating cutting-edge technology with high-impact, in-person engagement, Anheuser-Busch not only broadened their talent pool but also set a new standard for recruitment innovation, ensuring a seamless, impactful process that attracts and retains exceptional early-career talent.
Excellence in Tech Innovation
Anheuser-Busch embraces cutting-edge technology to enhance every stage of Early Career hiring, from attraction to selection. RippleMatch plays a pivotal role in the school-agnostic strategy, using AI to expand and diversify the talent pool by matching candidates to internship and talent program opportunities. AppCast is utilized to amplify job visibility, targeting key candidate groups through broad-reaching talent marketing. For talent program opportunities, candidates complete Pymetrics, a gamified assessment tool designed to evaluate program fit. Interview scheduling is streamlined through Paradox, an automated chatbot that allows candidates to easily arrange interview times. By integrating these advanced technologies, Anheuser-Busch delivers a seamless and efficient recruitment process that attracts top-tier talent.
Excellence in Candidate Experience
Anheuser-Busch is committed to creating a positive and engaging experience for student job seekers. A robust network of Talent Ambassadors connects with students both in person and virtually, offering coffee chats, career fair interactions, and ongoing support throughout the recruitment journey. To promote transparency and candidate success, Anheuser-Busch hosts “Ace the Interview” sessions, equipping students with tools and insights to excel during interviews. The team also leverages technology, including an AI-powered chatbot for seamless interview scheduling, ensuring a smooth and efficient process. This combination of personal engagement, skill-building resources, and innovative technology reflects Anheuser-Busch’s dedication to fostering a supportive and exceptional candidate experience that sets students up for success.
