Building Buy-In: Integrating New Technology While Balancing Traditional Campus Recruiting Strategies

Introducing new technology into a traditional campus recruiting model isn’t always easy—especially when you’re part of a small team managing high-volume hiring. 

In this webinar, we sat down with Jessica Nguyen from GE Appliances, who has successfully built buy-in for recruitment technology at both Mohawk and GE Appliances while still maintaining the core elements of a strong campus recruitment strategy.

With a very lean team—including one full-time recruiter and limited coordination support—Jessica and her team are responsible for hiring 500-600 co-ops and interns annually, plus 80-90 development program members. She shared what has worked in securing leadership buy-in for technology investments that truly move the needle, how these tools have helped them scale their efforts, and how they’ve maintained a high-touch, relationship-driven approach to campus hiring despite their team’s size.