At the onset of COVID-19, the Hormel Foods talent acquisition team wanted to provide experiences as similar to their in-person programs as possible. They developed a highly interactive internship program using virtual tools, while quickly adapting their recruitment strategies for a new virtual world.
Read on for some of the highlights of Hormel Foods' innovative approach to college recruiting and why they were named a 2021 Campus Forward Honoree in RippleMatch's Campus Forward Awards.
Summer Internship Program
At the start of the virtual internship program, the Hormel Foods team sent out technology resources such as computers to each intern and coordinated a virtual orientation to introduce them to the company culture. Hormel Foods utilized Microsoft Teams and WebEx platforms to include interns on regular weekly meetings and projects. The team also used these video capabilities to conduct product training with sales interns.
In preparation for an unprecedented interview process, Hormel Foods made sure to conduct training sessions for their campus ambassadors to help them be prepared to represent the company at virtual career fairs. The team also conducted virtual classroom presentations about Hormel Foods opportunities. These quick adaptations helped the team translate smoothly into a virtual recruiting world.
The Hormel Foods Talent Acquisition team worked hard to create a positive, personalized experience for virtual interviews for both entry level and internship opportunities. Recognizing the emphasis that candidates placed on companies’ responses to the pandemic, Hormel Foods also implemented a video highlight of the company’s response to COVID-19 and how they were helping during these unprecedented times.
Diversity and Inclusion
Hormel Foods spearheaded multiple D&I efforts in the workplace. The Hormel Foods’ Inclusion and Diversity Guiding Coalition donated $300,000 to the Minorities in Agriculture, Natural Resources and Related Sciences (MANRRS), the NAACP Legal Defense and Educational Fund, and the UNCF. Hormel Foods also builds a culture of inclusion within the company through its 9 Employee Resource groups.
Congratulations to Hormel Foods for their accomplishments this past year. RippleMatch is proud to recognize Hormel Foods in our 2021 Campus Forward Awards for their commitment toward the next generation of talent.