Building an Innovative and Multi-Faceted Approach to University Recruiting

Though some universities opened back up for on-campus events, the Zions Bancorporation college recruiting team primarily continued to focus on hosting virtual events with targeted student groups and using new technologies to reach the greatest audience. The Fairstream platform was used this past fall to implement the first "Zions Career Day", where potential candidates from all regions could join to learn more about the organization and programs. Part of the day also included a resume workshop to prepare students for the application process. Additionally, there is a focus on engaging previous interns or recent graduates from the full-time development program in the employee referral program to expand outreach. Candidates really enjoyed the opportunity to hear from leaders of business lines in the virtual "on-campus" events over the past year, where they were both able to learn about the organization and about the banking industry.

Crafting a Standout Candidate Experience

The University Recruiting team at Zions Bancorporation has really focused on providing a personalized candidate experience. Candidates are able to participate in the Informational Interviewing Program to learn more about the organization prior to applying for a role. If a candidate isn't a fit for the initial role they apply for, the team works with candidates to refer them to other potential positions. Once an interview is set, a video is provided on how to be successful in virtual interviews, as well as program brochures and interviewer information with the calendar invites. Employees who have previously been in the role they're applying for are also included in the interview process. The team focuses on transparency with pay and the recruiting process to create a great experience for every candidate.

Moving the Needle on Diversity & Inclusion

Diversity, Equity, and Inclusion is a key part of the culture at Zions Bancorporation. The Diversity Recruiter works closely with the college recruiting team to identify areas of opportunity within the campus outreach strategy. The Diversity Recruiter works with students to prepare them for applications and interviews, along with managing the informational interviewing program that allows students at all levels to meet both with current employees in an area of interest and/or employees that are involved in Business Resource Groups. All employees are able to receive support and mentorship from the Business Resource Groups during their time with the bank. Zions is also partnering with the University of Utah, Howard University, and Morgan State University to allow students from across the U.S. to work with the Zions Senior Vice President of Diversity, Equity, and Inclusion and Corporate Banking divisions, while living in Utah for the summer.