Building an Innovative and Multi-Faceted Approach to University Recruiting

Southwest strives to meet candidates where they are and give them tools to succeed at Southwest or wherever their career trajectory takes them. The Campus Reach Team hosts virtual information sessions to focus on providing candidates with tips and tricks on subjects interview prep or resume building. They also provide out interns with digital social media resource kits and celebrate interns on the main @SouthwestAir Instagram account. Internal groups like Women of Color in Technology and external groups like the Southwest Alumni Group also provide support and mentorship to interns during their time with the company.

Crafting a Standout Candidate Experience

The Campus Reach Team at Southwest Airlines understands that providing a best-in-class candidate application, interview, and onboarding experience is crucial to their success. As such, the team works tirelessly to support candidates throughout the full life cycle of their application and throughout their internship. Southwest hiring managers love to be involved in the hiring process by answering candidate questions and providing feedback. The team also strives to provide an accurate picture of what their internship will be like should they be selected for the role. To ensure the team is dedicating their resources effectively, they also collect and analyze survey responses following the conclusion of the candidate’s application.

Moving the Needle on Diversity & Inclusion

The company is committed to providing their Southwest Family a work environment where they can be themselves and be recognized for the unique perspectives they each bring forward. Diversity, equity, and inclusion aren’t just buzzwords–they’re woven into the way the business is run, and they’re reflected in Southwest's world-famous Culture. The company is focused on engaging a breadth of community partners to ensure the company is leveraging those relationships as it sources diverse talent as the company is dedicated to The Golden Rule–to behave respectfully and to work in ways that reflect and embrace how People want to be treated.