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The Pillars of an Award-Winning Program
Red Bull North America was selected as a 2024 Campus Forward Award Winner for their unwavering commitment to seeking out and hiring early career talent and investments in nurturing and retaining the next generation of diverse talent. Please see below for the highlights of their approach to early career recruitment.
Multi-Faceted and Thoughtful Approach to University Recruitment
The Emerging Programs Team at Red Bull is dedicated to fostering a fair and inclusive recruitment strategy to find and develop talented individuals for the company. They believe in giving equal opportunities to all, regardless of past experiences or educational institutions. Leveraging tools like RippleMatch, enables the team to actively engage with underrepresented communities to cultivate a diverse pool of applicants. Their dedication to transparency is showcased through job board microsites and virtual job simulations to help de-mystify roles, educate candidates about the various opportunities available within the organization, and promote candidate interview readiness. Additionally, candidates are offered development tools, such as the Red Bull Wingfinder Assessment, empowering individuals to identify their strengths and learn how they can be best utilized.
Innovative Use of Technology
The Red Bull Emerging Programs Team values and prioritizes a premium candidate experience. They use tools like RippleMatch for quick response times and to reach a wide range of candidates, including those from diverse communities. Another way that the team embraces technology is through Forage, a virtual job-simulation tool that allows participants to experience a “day-in-the-life” of different roles and further equips candidates for interview readiness. By leveraging, pre-recorded video interviews as the initial step in their interview process, the team allows candidates to introduce themselves, and articulate their experiences and future ambitions. This approach provides a deeper understanding of each candidate’s qualifications beyond a simple resume review, even with a high volume of applications.
Impactful Internship Program
The Red Bull Internship Program is designed to transform talents learned from the classroom into hands-on experience working for a global brand. Interns are empowered to work on projects that contribute to the company’s goals. The full-time nature of the Summer Internship Program allows interns to fully immerse themselves into the experience and be seen as essential members of their teams. The program includes events for professional development and fostering a sense of belonging and culture within the organization. These events include social gatherings, workshops on resume building and interviewing, panels with Red Bull’s Talent Acquisition team, and more; all aimed at equipping interns with the skills and knowledge needed to succeed in the pursuit of their next opportunity.