Rising Star Award CRCA 2025 - 2nd Place Winner - Naeema Kaleem
CRCA 2025 - Rising Star 2nd Place Winner - Naeema Kaleem

Naeema Kaleem
Recruiter, Early Career Talent
Sony Interactive Entertainment

2nd Place Winner of The Rising Star Award

This award recognizes the early-career recruitment professionals who are already driving impact and pushing the industry forward, despite being newer to the university recruitment space. With fresh perspectives and a finger on the pulse of Gen Z, they’re helping their teams better understand and engage today’s candidates. Whether through standout events, stronger messaging, or elevating candidate experience, these individuals are shaping the future of recruitment from day one.

From the Community: Why this Winner Stands Out

To be considered for the CRCAs, individuals had to be nominated by a peer, manager, colleague, or direct report. This quote was shared by the person who nominated this person for recognition, highlighting the impact and excellence they’ve demonstrated.

“Naeema Kaleem has made an incredible impact on our early career recruitment efforts at SIE-PlayStation by revitalizing our social recruitment strategy with fresh, Gen Z-aligned thinking. She’s helped us reimagine how we spotlight our internship and graduate programs—creating compelling, authentic content that highlights the voices and experiences of interns across the U.S., Canada, and Japan. Her efforts have deepened internal engagement while expanding our external reach, helping candidates see themselves reflected in our programs. Through creative storytelling, sharp execution, and an inclusive approach, Naeema has helped us connect with Gen Z talent in a more meaningful and intentional way.

Naeema is a rising star in every sense. Her ability to combine bold ideas with thoughtful execution has elevated our employer brand and strengthened our connection to early career talent around the world.”


Congratulations to Naeema for placing as the 2nd place winner of the Rising Star Award, part of RippleMatch's 2025 Campus Recruiting Choice Awards!

View all winners by clicking the button below:


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