-1.png "Jenny Friedman")
Jenny Friedman
Talent Acquisition Manager
Land O'Lakes
Nominated For: The Career Catalyst Award
This award recognizes the team managers who are helping their organizations better engage Gen Z talent—while also developing the next generation of recruiting professionals. These nominees drive meaningful change on the ground through empathetic leadership, strategic program design, and a deep commitment to helping both candidates and recruiters grow. Their work is shaping more intentional, human-first early career experiences that resonate with today’s students.
From the Community: Why this Nominee Stands Out
To be considered for the CRCAs, individuals had to be nominated by a peer, manager, colleague, or direct report. This quote was shared by the person who nominated this person for recognition, highlighting the impact and excellence they’ve demonstrated.
“Jenny Friedman is a transformative leader who empowers the College Relations team at Land O’Lakes to connect with Gen Z in an inclusive and people-centric way. Jenny has cultivated an innovative culture that continually evolves by implementing creative strategies and leveraging advanced technology resources.
One significant enhancement Jenny has brought to our team's recruiting capabilities this year is pioneering our relationship with Veris Insights. Through this partnership, we can evaluate our team performance and capabilities on a maturity index, identifying key areas for opportunity and strategies for growth.
Jenny has also led our College Relations team through a paradigm shift from a traditional recruiting mindset to a "talent advisor" mindset. She has empowered our team to utilize resources like Veris Insights and other internal data to present strategic recommendations and adjust our strategies to better meet the needs of Gen Z candidates and our business.”
Vote for Jenny Friedman as the winner of the Career Catalyst Award by voting through the form below!
Congratulations to Jenny for being nominated for the Career Catalyst Award, part of RippleMatch's 2025 Campus Recruiting Choice Awards!
Explore all Award categories and this year's standout nominee class by clicking the button below:
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