Drift: A Next Gen Workplace
About Drift
COMPANY SIZE:
Midsize Organization (100-999 employees)
INDUSTRY:
B2B Technology
Drift is the Revenue Acceleration Platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms.
Visit Drift's Career page here.
Visit Drift's Career page here.
Why Drift Is a Next Gen Workplace
Drift is cultivating a supportive and collaborative employee culture that prioritizes the personal & professional development of its employees. Drift offers valuable benefits including: monthly stipends to purchase books and improve home offices and a Headspace membership to ensure employees prioritize mental health. Drift also moved its fiscal year end to January 31st instead of December 31st to ensure employees enjoy well-deserved time off during the holidays, instead of doubling down to meet their end-of-year sales goals. As part of 1% of unicorn startups led by Latinx entrepreneurs, Drift makes a continued effort to build a diverse and equitable workplace. The company prioritizes promoting from within, implement balanced hiring, and work with diversity-focused recruiters to make sure their team reflects various communities. In creating a transparent, helpful, and encouraging environment, Drift has created a supportive workplace where employees feel valued, making Drift a true Next Gen Workplace.
The Makings of a Next Gen Workplace
What is a Next Gen workplace? The Top 100 Next Gen Workplaces are comprised of organizations that are building standout workplaces for the next generation of talent, informed by extensive data collected by RippleMatch on what Generation Z values in a workplace. These companies are investing in the programs, benefits, and cultures that enable their people to thrive personally and professionally. Each company featured as a Next Gen Workplace filled out a detailed application about their organizations and were among the top scoring applicants.
Key Attributes of Next Gen Workplaces
Learning & Development
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Next Gen Workplaces are committed to nurturing and growing the careers of their employees, and that includes entry-level talent. Many of the companies featured in this list offer robust internship programs, structured mentorship opportunities, internal training, executive speaker series, and clear paths for upward mobility.
Company Culture & Well-being
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Companies selected as Next Gen Workplaces are investing in cultures that are inclusive and supportive of all employees. These organizations often offer standout benefits that empower employees to bring their full selves to work such as mental health and flexible work options, in addition to fostering strong communities internally.
Financial Security & Benefits
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Companies that qualify as Next Gen Workplaces understand the importance of financial security and competitive compensation. The organizations that made it into The Next Gen 100 offer standout financial benefits, including examples such as 401(k) plans, employer-subsidized healthcare plans, financial planning, bonuses, and more.
Diversity, Equity, and Inclusion
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Next Gen Workplaces are committed to moving the needle on D&I and are taking actionable steps to increase representation. The companies included are making long-term investments in D&I such as diversity-focused partnerships, building relationships with HBCUs & HSIs, leveraging technology, providing resources for ERGs, and having dedicated D&I team members.
Congratulations to the companies that made it onto the Top 100 list of Next Gen Workplaces!
See which organizations made the entire Next Gen 100 list below.